DO NOT SLEEP ALERT: COLD HEART COLLECTIVE

​Images via Cold Heart Collective

Being a #influencer means getting in on brands early, convincing other people to like them, and then inevitably jumping ship when those brands become "too mainstream". It is thus that I present to you Cold Heart Collective and their Spiritual Playboy collection. These boldly-colored joints  went on sale yesterday and supplies are limited, so I'm issuing an official TTAG Blog Do Not Sleep Alert, which, I've decided, is now a thing. Peep some of the images from the Spiritual Playboy lookbook below:

Yes, fam, these t-shirts and hoodies have transparent zippered pockets on them. Now I want all my clothes to come with transparent zippered pockets, so everyone can see my ancient iPod classic and know that I'm not carrying anything stickup-worthy. Serious note: I'm a sucker for the DIY ethos, whether it's applied to punk rock or pruno, so I'm super-stoked on Cold Heart Collective. This is like when you fall in love with some random band and two years later they're on the cover of Metal Hammer or XXL or a music publication you actually read. Hop on the bandwagon now, so that, when these boys are showing at London Fashion Week in twenty-three months, you may rub your prescience in the face of your rivals/friends/family ​-RB