CÂBLEAMI PRE-ORGANIC COTTON KNIT CAPS & FRONT ROW SEATS ON THE MORAL HIGH GROUND

​Images via The Bureau Belfast

Happy hump day, everyone! Today we're going to take a look at these pre-organic cotton knit caps from Câbleami (available in navy, grey, navy stripe, and grey stripe) and I can feel some preachiness building inside me, so I apologize in advance for the tone of this post (i.e., I'm sorry for the realness). "Alright, so what is pre-organic cotton?" you ask, already bored and annoyed. Well, dear reader, pre-organic cotton is cotton produced by Indian farmers who are currently transitioning from conventional to organic farming, but have not yet obtained their organic certification. Typically, that process is prohibitively expensive, as the farmers must continue to sell their cotton at conventional prices, while they weather the higher costs of organic growing. In 2008, two Japanese companies, kurkku and the ITOCHU Corporation, teamed up to solve that problem with the Pre Organic Cotton (POC) program. The POC program supports and incentivizes organic cotton farming by paying a 20-30 percent premium for the pre-certified cotton and a 12 percent premium after accreditation. That means more organic cotton produced and better lives for the human beings who produce it. So buy one of these beanies. They only cost 60 USD a pop and they come with front row seats on the moral high ground. Shit, I'm brimming with moral superiority right now and all I did was write this post  ​-RB